James AI: the Money Making AI
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Custom-built for your business

James, the Money Making AI for business owners

We build you a custom AI that makes your business more money, for only $100/month. It starts with a free 15-minute call.

Example tasks James can do:

  • Answers every lead, day and night
  • Follows up until they buy or say no
  • Books the call on your calendar

Free 15-minute call. No card needed.

Demos

See what we build.

Short films of the AI we build for a business like yours. Press play.

ep01-home-services.mp4
Home services Answers every call in two rings and books the estimate. Full episode
ep02-med-spas.mp4
Med spas Answers every lead in a minute and books the consult. Full episode
ep03-law-firms.mp4
Law firms Picks up day or night and books the consult. Full episode
ep05-insurance.mp4
Insurance agencies Follows up every open quote and books the call. Full episode

See all 15 episodes

How it works

2 short calls. Then it works for you.

Three steps from a free call to a custom AI making your business money.

  1. 1

    A 15-minute intro call

    Tell us how your business makes money and where it slips away. We tell you honestly whether AI can help.

    15 minutes, free
  2. 2

    A 30-minute deep dive

    If it's a fit, we walk through your work with you and pick the jobs that pay back first.

    30 minutes, free
  3. 3

    We build your custom AI and put it to work

    Our engineers write the custom AI code for your business and put it on your James. You approve each job before it runs on its own.

    $100/month
Pricing

Custom-built AI that makes your business more money, only $100/month.

Every price is agreed before you pay anything.

Free AI assessment

Free2 short calls

A 15-minute intro call, then a 30-minute deep dive if it's a fit.

  • How your business makes money today
  • Where AI makes or saves you money
  • What we'd build, and its price
Book a free call
launch price

Your custom AI

$100/month

Launch offer: $100/month, with a monthly usage limit.

  • Custom AI code, built for your business
  • Put to work on your own James
  • A monthly usage limit, told to you before you pay
Book a free call

Need more? $500 to $1,000 a month, for more usage as you grow.

If James doesn't help your business save time or make more money, we'll refund your money. 30 days from the day you pay. Just tell us.

Cole Le, drawn as a cartoon

Cole Le

Founder and CEO, James AI

Who leads

Meet Cole Le, the founder behind James AI.

Cole has built and sold AI products since college, and he builds AI agents for a living.

  • Started an MS in Computer Science at Stanford in June 2026, and left to join Bland (YC S23).
  • Built 17 production AI tools at Bland, used every day by more than 100 teammates.
  • Built AI agents at IBM.
  • Grew Jetsy to $20K a month in 5 months with 10,000+ creators, and sold it for $150K.
  • Co-founded ZapIntern, where 30,000+ students signed up in 3 months.

Where Cole has studied and worked

Questions

What owners ask first.

What is the Money Making AI?

It's James, an AI with custom code we build for your business, so it does the work that brings in money: answering leads, following up, booking calls. It starts with 2 short free calls.

What kind of business is it for?

Any kind. If you sell to customers, we look for where AI brings in more of them or gives your team hours back. If we can't find it, we tell you on the call.

Do the calls cost anything?

No. The 15-minute intro call and the 30-minute deep dive are both free.

What does $100/month get me?

Your custom AI, built for your business and put on your James, with a monthly usage limit. We tell you the limit before you pay. Need more? $500 to $1,000 a month gets you more usage.

What happens to my data?

James works inside your own accounts, with access you can take away at any time. On the call we walk you through exactly where your data goes before you decide anything.

What if it doesn't work for us?

If James doesn't help your business save time or make more money, we'll refund your money. 30 days from the day you pay. Just tell us.

Create your own Money Making AI.

Book a free 15-minute call. We'll show you where AI makes your business money, or tell you honestly if it can't.